Market Research Analysts and Marketing Specialists salary
Market Research Analysts and Marketing Specialists earn a median of $78,760 a year ($37.87/hr) in the U.S. – from $39,330 in Puerto Rico to $101,810 in Massachusetts. Enter your pay below to see how you compare.
Median pay, United States$37.87/hr · $78,760 a year
Pay range
90% earn more$43,390$20.86/hr
75% earn more$58,350$28.05/hr
half earn more, half less$78,760$37.87/hr
25% earn more$108,310$52.07/hr
top 10% earn more$155,480$74.75/hr
pulled up by top earners$89,490$43.03/hr
How does my pay compare?
Enter your pay to see where you stand among market research analysts and marketing specialists. Nothing you type leaves your device.
Pay by state
States ranked by median annual wage for market research analysts and marketing specialists. Tap a state for its minimum wage.
39,710 jobs · $48.95/hr$101,810
3,570 jobs · $48.69/hr$101,270
80,500 jobs · $47.39/hr$98,580
6,340 jobs · $47.16/hr$98,090
24,460 jobs · $45.73/hr$95,120
119,070 jobs · $45.53/hr$94,700
27,880 jobs · $44.74/hr$93,050
22,990 jobs · $42.40/hr$88,190
21,280 jobs · $42.07/hr$87,510
3,210 jobs · $41.46/hr$86,240
11,310 jobs · $38.05/hr$79,150
40,560 jobs · $38.04/hr$79,120
30,700 jobs · $37.70/hr$78,410
9,930 jobs · $37.38/hr$77,740
25,610 jobs · $37.01/hr$76,980
13,570 jobs · $36.72/hr$76,370
27,810 jobs · $36.47/hr$75,850
60,770 jobs · $36.27/hr$75,450
860 jobs · $36.00/hr$74,880
27,370 jobs · $35.00/hr$72,790
63,350 jobs · $34.87/hr$72,520
2,390 jobs · $34.61/hr$71,980
15,850 jobs · $34.59/hr$71,940
5,780 jobs · $34.54/hr$71,840
8,090 jobs · $33.86/hr$70,430
14,890 jobs · $33.72/hr$70,140
13,040 jobs · $33.55/hr$69,790
11,920 jobs · $33.38/hr$69,440
31,040 jobs · $33.06/hr$68,760
1,460 jobs · $32.73/hr$68,080
24,220 jobs · $32.11/hr$66,780
570 jobs · $32.07/hr$66,710
8,880 jobs · $31.92/hr$66,390
6,250 jobs · $31.46/hr$65,430
15,600 jobs · $31.15/hr$64,800
4,200 jobs · $31.04/hr$64,570
14,400 jobs · $30.63/hr$63,700
1,530 jobs · $30.53/hr$63,490
14,510 jobs · $30.11/hr$62,630
1,610 jobs · $29.79/hr$61,950
6,620 jobs · $29.78/hr$61,940
1,550 jobs · $29.61/hr$61,580
6,290 jobs · $29.56/hr$61,480
850 jobs · $29.32/hr$60,990
3,780 jobs · $29.31/hr$60,970
3,780 jobs · $28.84/hr$60,000
5,360 jobs · $28.70/hr$59,690
8,390 jobs · $28.62/hr$59,530
1,610 jobs · $28.55/hr$59,390
2,620 jobs · $27.23/hr$56,640
1,650 jobs · $25.17/hr$52,340
2,420 jobs · $18.91/hr$39,330
Related jobs
Source: U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (May 2025), SOC code 13-1161. Wages exclude the self-employed. All jobs · Minimum wage by state
Questions & answers
How much do market research analysts and marketing specialists make?
The median wage for market research analysts and marketing specialists in the U.S. was $37.87 an hour or $78,760 a year in May 2025, according to the Bureau of Labor Statistics. The middle half earned between $58,350 and $108,310 a year.
Which state pays market research analysts and marketing specialists the most?
Massachusetts has the highest median wage for market research analysts and marketing specialists: $101,810 a year. The lowest published median is in Puerto Rico at $39,330. Living costs also differ a lot between states.
How many market research analysts and marketing specialists are there?
BLS estimates 899,580 market research analysts and marketing specialists were employed in the U.S. in May 2025, not counting the self-employed.
What is the difference between median and average pay?
The median is the middle wage: half of workers earn more and half earn less. The average (mean) adds everyone up and divides, so a few very high earners pull it up. The median is usually the better guide to typical pay.
What does the 10th or 90th percentile mean?
The 10th percentile is the wage that only 10% of workers earn less than – often entry-level pay. The 90th percentile is the wage that only 10% earn more than – usually the most experienced or highest-paid workers.